Tag: user experience

Tips on creating content for e-commerce email campaigns

I was going through my email this weekend and had these emails come through from Newegg.com and Circuitcity.com.  Which would you click on and engage with?

circcity email newegg email

For me, I know it’s the Newegg ad.  It provides more insight to what the sale has to offer and there’s more to intrigue me to go deeper.  The Circuit City ad just tells me they are having a sale.  Being that’s it a holiday weekend, I know every retailer out there has some sort of sale, so it doesn’t do much for me.

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10 Tenets of the Google User Experience

While surfing the Google corporate pages, I came across this doc that explains the tenets that Google strives for in thier user experience.

Here are the main factors, check out the document for the background behind each.

1. Focus on people – their lives, their work, their dreams.
2. Every millisecond counts.
3. Simplicity is powerful.
4. Engage beginners and attract experts.
5. Dare to innovate.
6. Design for the world.
7. Plan for today’s and tomorrow’s business.
8. Delight the eye without distracting the mind.
9. Be worthy of people’s trust.
10. Add a human touch.

Experience Strategy Development

If you are working on your experience strategy or a redesign of your site, you should definitely take an hour out of your day to watch this presentation.  It’s given by two guys from Adaptive Path which is a product experience strategy and design firm.  The presentation was delivered to employees of Google, but someone was kind enough to share it on you tube. 

Even though the topic is mainly centered around experience through an application, it also has great information if you are working on customer experience in the store. 

I particularly liked two parts in the later half of the presentation where they talked about the Peak End Rule and The long wow.  Enjoy!

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