Tag: Search

Article on Optimizing for Google Product Search

Brandon over at “The life and times” wrote up a great article on Optimizing for Google Product Search (Formerly Froogle).   Definitely worth checking out. 

Store Search – Google Custom Search Engine

I just created a Google Custom Search Engine for searching the top retail ecommerce sites on the net.  Hopefully this will be useful in finding that special gift with the holidays coming up.  I added it to the navigation bar up top. 

Personally, I’m having fun looking at the search results that google is providing.  It’s interesting to look at the various ecommerce sites and their SEO optimization as it is clearly coming into play here.  When you take out the millions of other pages google would have included in the mix, you can start to compare multiple retailers and how they’ve been optimized for organic search.

I’ll have the top ~ 500  ecommerce retail websites in the search engine by Tuesday or so.  I’m currently up to 128 for testing purposes.  The top 500+ ecommerce sites in the US are currently in the search engine which should give a wide array of stores to search.   Over time I’ll add & subtract from the overall list to improve the searching.

I have another search engine in the works for retail industry research.  It should be done in the next week or so. 

If you try it out, please send me an email or leave a comment on how well it works for you.  I’m still trying to tweak it. 

Borders Beta Ecommerce Site Up – Not Quite Baked

Borders Beta PageAfter the much talked about change of Borders using Amazon.com to host their site, Borders releases their new beta site.   At first glance the site has a nice design. 

The first thing I noticed was the “Magic  Book Shelf” and immediately got my hopes up for something really cool and useful.  Unfortunately, it’s a Flash object consisting of a static set of books, movies, and music that scrolls through 2-3 pages of 5 books per page.  There was no way of going deeper beyond the initial set of chosen books and navigation is unintuitive to say the least.  I kept trying to drag the focus on the bookshelf to other areas with no effect and found that only selecting the listed menu items on the right had any affect.   It does have a “picked for you” feature once you sign in.  I found the feature to be unhelpful in discovering new books, but hopefully that’s because I don’t have a large purchase history for them to mine from and it will improve with time. 

borders_beta_facetnav.jpgThe site sports a faceted search navigation menu on the left.  Although I was surprised to not find facets for a couple common categories in the fiction section like mystery or true crime.   Also listing the number of books besides the facet is a bit scary with 6293 Action & Adventure books yet only a 122 “Classics”.   I found that when clicking on the Action section, I could only drill down further by format, special features(Abridged, Annotated, Large Print, etc.), price and Best Sellers.  

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The SEO Secrets Most Agencies Won’t Reveal

By far, the best tactical oriented presentation I saw at shop.org was the Advanced Search: Part Art, Part Science – The SEO Secrets Most Agencies Won’t Reveal given primarily by Stephan Spencer, President of Netconcepts with the help of Elaine Wu of Victoria’s Secret, and Steve Spangler of SteveSpanglerScience.com.  Stephan walked through the presentation sharing tools and tactics for improving ranking on organic search sites.  The tools and tactics were broken up into 3 main areas, Technical Optimization, Content Optimization, and Link Building.  Below are the ones I thought were most interesting.

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What happens in Vegas is blogged about – shop.org

shop.org in underway and it’s grown 10x in the last 6 years.  6 Years ago, shop.org had about 200 attendees and for 2007 the unofficial attendee number is about 2000 consisting of about 500 retail organizations with a 70% larger exhibit hall than last year.  The show is focusing on 4 main areas that were requested by its membership. 

1.  Analytics
2. Merchandising for conversions
3. Search & SEO
4. Web 2.0

I’ve got to get back to the show, but later tonight I’ll cover the main points from the keynotes and what I’ve heard and learned.  Looks like it’s going to be a great event.

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