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Archive for the 'Social Networking' Category

When talking to retailers about their online strategy, the topics lately have been about rich Internet application interfaces like AJAX, Flash or Silverlight and social functionality like consumer product reviews.    Despite personally enjoying these topics,  I often try to bring the conversation around to the basics to make sure the retailer has done the basic [...]

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There’s a good article over at Advertising Age describing profiles of consumers who use Social Media.  Here are a couple of the profiles, for the rest, check out the article.
 ”SOCIALLY ISOLATED
These people are generally unhappy with their lives and feel alone. Not surprisingly, they fall at average or below average for e-mailing. But that doesn’t [...]

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New Marketing

Sorry, I haven’t been posting much the last couple weeks.  Between travel and moving my blog from my old host to a new one because of service issues, my time has been sparse.   I came across this presentation “The future of advertising” and it talks about old marketing vs. new marketing and has some great [...]

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I haven’t been writing much over the past couple weeks because I’ve been focused on developing a new mashup app that will track the top 500+ ecommerce sites on the web.    Trying to keep up with what the top companies are doing is always a difficult and time consuming task so I decided to pull [...]

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The first content oriented keynote at shop.org was given by Kelly Mooney, President and Chief Experience Officer of Resource Interactive, a leading interactive marketing services firm.  Kelly’s talk centered around the idea of OPEN brands which stands for O - On demand, P - Personal, E - Engaging, N - Networked.   She pointed out that [...]

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shop.org in underway and it’s grown 10x in the last 6 years.  6 Years ago, shop.org had about 200 attendees and for 2007 the unofficial attendee number is about 2000 consisting of about 500 retail organizations with a 70% larger exhibit hall than last year.  The show is focusing on 4 main areas that were requested by its [...]

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Walmart launched a Facebook group to capitalize on the college crowd using social networking technologies.  Walmart’s group includes a javascript app that allows Facebook users who visit the Wal-Mart group to take a quiz to determine their decorating style and get a list of “recommended products” they can buy at Wal-Mart to combine their style with their roommate’s.  The quiz works [...]

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