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Archive for the 'Analytics' Category

I came across these two blog posts and thought they were worth sharing. 
Avinash Kaushik wrote a great post about tracking offline conversions at Tracking Offline Conversions: Hope, Seven Best Practices, Bonus Tips.  I interviewed Avinash last year about his book in this post - Q&A with Avinash Kaushik, Author of Web Analytics: An Hour [...]

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Google just release Google Checkout Trends.   Similar in nature to Google Trends where you can compare the popularity of search terms, here Google is allowing you to compare sales of products or brands that were paid for through Google Checkout. 
After playing with it a bit, I started to think about how it might be used by retailers [...]

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I’m giving Bestbuy.com a C+ for their holiday widget strategy this holiday season.  They provided two widgets, one in the form of Yahoo Widgets for your desktop and the second for igoogle.  Both are identical in look and functionality.  The visual design was well done, although the functionality came up short IMO.  Details below.

This is the first [...]

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I haven’t been writing much over the past couple weeks because I’ve been focused on developing a new mashup app that will track the top 500+ ecommerce sites on the web.    Trying to keep up with what the top companies are doing is always a difficult and time consuming task so I decided to pull [...]

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Christine Churchill posted the article Offline Conversion Tracking: The Missing Metric over at Search Engine Land and talks about methods for tracking offline conversion.  Definitely work a look.

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shop.org in underway and it’s grown 10x in the last 6 years.  6 Years ago, shop.org had about 200 attendees and for 2007 the unofficial attendee number is about 2000 consisting of about 500 retail organizations with a 70% larger exhibit hall than last year.  The show is focusing on 4 main areas that were requested by its [...]

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