Archive for July, 2008

Tracking offline conversions & Google’s improved Flash indexing

I came across these two blog posts and thought they were worth sharing. 

Avinash Kaushik wrote a great post about tracking offline conversions at Tracking Offline Conversions: Hope, Seven Best Practices, Bonus Tips.  I interviewed Avinash last year about his book in this post – Q&A with Avinash Kaushik, Author of Web Analytics: An Hour A Day.

 

On Google’s Webmaster Central Blog, they talk about their latest improvements in indexing Flash content in Improved Flash indexing.   I still wouldn’t use a great deal of Flash for an e-commerce site, but it’s good to know that they are making progress on improving this area.


Tips on creating content for e-commerce email campaigns

I was going through my email this weekend and had these emails come through from Newegg.com and Circuitcity.com.  Which would you click on and engage with?

circcity email newegg email

For me, I know it’s the Newegg ad.  It provides more insight to what the sale has to offer and there’s more to intrigue me to go deeper.  The Circuit City ad just tells me they are having a sale.  Being that’s it a holiday weekend, I know every retailer out there has some sort of sale, so it doesn’t do much for me.

(continue reading…)


171 Starbucks Visits in 24 hours


I’ve been addicted to espresso for some time. One in the morning and one in the afternoon to get that burst at the end of the day. I just came across this video where a guy visits all 171 Starbucks stores in Manhattan and purchases and consumes (at least part of) something at each visit. It took him nearly 24 hours. I thought that it’s appropriate with the recent news that Starbucks is closing 600 stores and taking a charge of ~$350 million.


10 Tenets of the Google User Experience

While surfing the Google corporate pages, I came across this doc that explains the tenets that Google strives for in thier user experience.

Here are the main factors, check out the document for the background behind each.

1. Focus on people – their lives, their work, their dreams.
2. Every millisecond counts.
3. Simplicity is powerful.
4. Engage beginners and attract experts.
5. Dare to innovate.
6. Design for the world.
7. Plan for today’s and tomorrow’s business.
8. Delight the eye without distracting the mind.
9. Be worthy of people’s trust.
10. Add a human touch.


  • Contact

    Email
    AIM: Julsonm
    View Michael Julson's profile on LinkedIn
  • Misc Stuff

  • Copyright © 1996-2020 Variable Markup. All rights reserved.
    iDream theme by Templates Next | Powered by WordPress