I came across these two blog posts and thought they were worth sharing. 

Avinash Kaushik wrote a great post about tracking offline conversions at Tracking Offline Conversions: Hope, Seven Best Practices, Bonus Tips.  I interviewed Avinash last year about his book in this post – Q&A with Avinash Kaushik, Author of Web Analytics: An Hour A Day.

 

On Google’s Webmaster Central Blog, they talk about their latest improvements in indexing Flash content in Improved Flash indexing.   I still wouldn’t use a great deal of Flash for an e-commerce site, but it’s good to know that they are making progress on improving this area.