Walmart launched a Facebook group to capitalize on the college crowd using social networking technologies. Walmart’s group includes a javascript app that allows Facebook users who visit the Wal-Mart group to take a quiz to determine their decorating style and get a list of “recommended products” they can buy at Wal-Mart to combine their style with their roommate’s. The quiz works like a simplistic Myers-Briggs personality test and from that it determines products that fit that style.
A study conducted last year by the National Retail Federation shows the average first-year college student spent $1,112.62, mainly on electronics and home furnishings. Walmart hopes to capitalize on this and it’s new “Site to Store” offering which allows consumers to order on the web and pick up in the store. (continue reading…)
