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Walmart launched a Facebook group to capitalize on the college crowd using social networking technologies.  Walmart’s group includes a javascript app that allows Facebook users who visit the Wal-Mart group to take a quiz to determine their decorating style and get a list of “recommended products” they can buy at Wal-Mart to combine their style with their roommate’s.  The quiz works like a simplistic Myers-Briggs personality test and from that it determines products that fit that style. 

A study conducted last year by the National Retail Federation shows the average first-year college student spent $1,112.62, mainly on electronics and home furnishings.  Walmart hopes to capitalize on this and it’s new “Site to Store” offering which allows consumers to order on the web and pick up in the store.  (continue reading…)

I’ve been experimenting with some of the new web 2.0 and social networking sites.  If you want to try some of them out, I have some invites available on Grandcentral, 8apps, Pownce, and Dopplr that are still in private betas.  Just send me an email with which one(s) you want to try and I’ll try to get the invites out. 

Although Linkedin is still my primary social networking site that I use, I’m also using Facebook.  Feel free to add me on either as a friend.