”SOCIALLY ISOLATED
These people are generally unhappy with their lives and feel alone. Not surprisingly, they fall at average or below average for e-mailing. But that doesn’t mean they eschew social media. In fact, they’re 12% more likely than the average person to use blogs, message boards or social-networking sites. They also post comments on blogs at least twice a month; personal, music, consumer-product and video-game blogs are most visited. ”

 ”BRAND-LOYAL
This group shies away from buying unknown brands just for a bargain and prefers to buy brand-name goods. They’re very average social-media users, but some subjects of interest drive them to social media more than the average person: They’re 21% more likely to read environmental blogs and 22% more likely to use professional-networking sites to make new contacts. ”

There are 9 profiles in all.