<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>Variable Markup &#187; offline conversion</title>
	<atom:link href="http://www.variablemarkup.com/tag/offline-conversion/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.variablemarkup.com</link>
	<description>Retail Software Blog - Improving customer experience through technology</description>
	<lastBuildDate>Wed, 29 Sep 2010 00:10:21 +0000</lastBuildDate>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
	<generator>http://wordpress.org/?v=3.0</generator>
		<item>
		<title>Secret Black Friday Walmart Site Found</title>
		<link>http://www.variablemarkup.com/2007/11/03/secret-black-friday-walmart-site-found/</link>
		<comments>http://www.variablemarkup.com/2007/11/03/secret-black-friday-walmart-site-found/#comments</comments>
		<pubDate>Sun, 04 Nov 2007 01:00:07 +0000</pubDate>
		<dc:creator>Michael Julson</dc:creator>
				<category><![CDATA[Ecommerce]]></category>
		<category><![CDATA[Retail]]></category>
		<category><![CDATA[black friday]]></category>
		<category><![CDATA[offline conversion]]></category>

		<guid isPermaLink="false">http://www.variablemarkup.com/2007/11/03/secret-black-friday-walmart-site-found/</guid>
		<description><![CDATA[A Secret Black Friday Walmart site was found showing some products at steeper than normal discount with &#8220;Secret In-Store Specials&#8221;.  It appears<a href="http://www.variablemarkup.com/2007/11/03/secret-black-friday-walmart-site-found/" class="searchmore">Read the Rest...</a><div class="clr"></div>]]></description>
			<content:encoded><![CDATA[<p><img src="http://www.variablemarkup.com/wp-content/uploads/2007/11/walmartblackfridayearly.jpg" alt="walmartblackfridayearly.jpg" /></p>
<p>A <a target="_blank" href="http://holiday.ri-walmart.com/?section=secret&amp;ev=click&amp;utm_source=AOL&amp;utm_medium=banner&amp;utm_campaign=secret">Secret Black Friday Walmart site</a> was found showing some products at steeper than normal discount with &#8220;Secret In-Store Specials&#8221;.  It appears they are trying to start the holiday savings early with this site.  It will be interesting to see if this applies pressure to others to follow suit.</p>
<p>The site makes extensive use of Flash.</p>
<p>Update from <a target="_blank" href="http://www.nytimes.com/2007/10/31/business/31walmart.html?_r=1&amp;oref=slogin">NY Times </a></p>
]]></content:encoded>
			<wfw:commentRss>http://www.variablemarkup.com/2007/11/03/secret-black-friday-walmart-site-found/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Techniques for Offline Conversion Tracking</title>
		<link>http://www.variablemarkup.com/2007/10/18/techniques-for-offline-conversion-tracking/</link>
		<comments>http://www.variablemarkup.com/2007/10/18/techniques-for-offline-conversion-tracking/#comments</comments>
		<pubDate>Thu, 18 Oct 2007 19:30:08 +0000</pubDate>
		<dc:creator>Michael Julson</dc:creator>
				<category><![CDATA[Analytics]]></category>
		<category><![CDATA[Ecommerce]]></category>
		<category><![CDATA[Retail]]></category>
		<category><![CDATA[Conversion]]></category>
		<category><![CDATA[offline conversion]]></category>
		<category><![CDATA[Stores]]></category>

		<guid isPermaLink="false">http://www.variablemarkup.com/2007/10/18/techniques-for-offline-conversion-tracking/</guid>
		<description><![CDATA[Christine Churchill posted the article Offline Conversion Tracking: The Missing Metric over at Search Engine Land and talks about methods for<a href="http://www.variablemarkup.com/2007/10/18/techniques-for-offline-conversion-tracking/" class="searchmore">Read the Rest...</a><div class="clr"></div>]]></description>
			<content:encoded><![CDATA[<p>Christine Churchill posted the article <a href="http://searchengineland.com/071018-084748.php">Offline Conversion Tracking: The Missing Metric</a> over at Search Engine Land and talks about methods for tracking offline conversion.  Definitely work a look.</p>
]]></content:encoded>
			<wfw:commentRss>http://www.variablemarkup.com/2007/10/18/techniques-for-offline-conversion-tracking/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
	</channel>
</rss>

