Variable Markup

The first content oriented keynote at shop.org was given by Kelly Mooney, President and Chief Experience Officer of Resource Interactive, a leading interactive marketing services firm.  Kelly’s talk centered around the idea of OPEN brands which stands for O - On demand, P - Personal, E - Engaging, N - Networked.   She pointed out that [...]

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Jeremiah Owyang, a Web Strategist in the valley wrote an interesting blog post, The Irrelevant Corporate Website. The majority of the statements are correct around the idea that corporations should be embracing community systems and the content produced around that community as they provide trust, buy in, and feedback to learn from.
However I have to [...]

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