By far, the best tactical oriented presentation I saw at shop.org was the Advanced Search: Part Art, Part Science – The SEO Secrets Most Agencies Won’t Reveal given primarily by Stephan Spencer, President of Netconcepts with the help of Elaine Wu of Victoria’s Secret, and Steve Spangler of SteveSpanglerScience.com.  Stephan walked through the presentation sharing tools and tactics for improving ranking on organic search sites.  The tools and tactics were broken up into 3 main areas, Technical Optimization, Content Optimization, and Link Building.  Below are the ones I thought were most interesting.

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