shop.org Summary Day One
Posted in Ecommerce, Retail, Social Networking, Viral Marketing, Web 2.0 on Sep 19th, 2007
The first content oriented keynote at shop.org was given by Kelly Mooney, President and Chief Experience Officer of Resource Interactive, a leading interactive marketing services firm. Kelly’s talk centered around the idea of OPEN brands which stands for O - On demand, P - Personal, E - Engaging, N - Networked. She pointed out that […]
