Tag: flash

Data Visualization: Use of Flash by Top Ecommerce Sites /w Retail Vertical – Bubble Chart

Here’s another visualization which shows the ecommerce sites in the top 500 which use Adobe Flash on their site.   While this is not a clear indicator of good use of Flash, it does give a sense of how much flash is used.  I use it to look at the sites to see who’s doing innovative things with Flash.    Although, it could just show that they have poorly optimized Flash that is bloated.  The current retailers using the most Flash are SonyStyle, Nike, Dicks Sporting Goods, and Disney Direct

Changing the label at the bottom left corner to Retail Vertical will show the top use of Flash by retail category instead.

Update: I’ve moved the visualization to after the click as it was too much on the homepage. (continue reading…)


Microsoft Silverlight in Retail RIA

Yesterday I attended the JeffNJoe MSDN .NET Tiki Hut Roadshow in Palm Beach.   Jeff and Joe presented Expression Web, Silverlight 1.0 and 1.1, and a mash-up using Virtual Earth.   By far, the most interesting topic was Silverlight, Microsoft’s new Rich Internet Application(RIA) cross browser, cross platform plug-in.  The 1.0 version available now, definitely looks and feels like Adobe Flash, however it has much improved video playback functionality including High Definition playback.  Beyond the use for video, I wouldn’t seriously consider using it for RIA applications on a major ecommerce site because of limitations to available controls, development language availability, and that it’s a 1.0 environment.   Beyond those issues, pervasive adoption of the plug-in is not there yet.  If you decided to utilize Silverlight, your site will probably be the first one that a consumer would be exposed to it, therefore they will have to download the 1.1 meg plug-in and go through the installation, even though Microsoft has made it very seamless and easy to do.

The 1.1 version of Silverlight due out sometime next year on the other hand shows a lot of promise.  Beyond the capabilities existing in 1.0, it is also expected to include support for many controls such as button, textbox, scrollbar, listbox, and checkbox which will bring the basic abilities up to the bare basics compared with Adobe Flex.  You’ll also see support for additional language support beyond javascript including C#, VB.Net, Python, and Ruby.

Three of the most interesting demo’s shown that retailers can relate to were live streaming video of the HSN channel, Silverlight Airlines travel booking, and a prototype  for viewing different home goods and furniture items in a room.  (continue reading…)


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