I’m not sure I can think of a worse story to come out at Christmas time for a retailer. Right in the middle of the peak of the holiday shopping season, a store manager at Dillards in Texas decided to eject a disabled Marine Iraq war veteran out of the store because he had a service dog with him to help keep his balance.
What was that manager thinking? It’s been in the news and all over the blogosphere. I did some searching to see how many blog posts were out there, but unfortunately couldn’t get an accurate number due to spam in the Google blog index. From a cursory glance, it was quite a bit. Obviously these posts also generated quite a few comments. A post at the Consumerist had 114 comments and 602 Diggs since posting their message and has been viewed more than 18,000 times in less than 3 days.
Word of mouth marketing is working over time on this one.
