I was going through my email this weekend and had these emails come through from Newegg.com and Circuitcity.com. Which would you click on and engage with?
For me, I know it’s the Newegg ad. It provides more insight to what the sale has to offer and there’s more to intrigue me to go deeper. The Circuit City ad just tells me they are having a sale. Being that’s it a holiday weekend, I know every retailer out there has some sort of sale, so it doesn’t do much for me.