According to a Starbucks Gossip blog and Associated Press, Starbucks has announced that they will reduce the number of drinks on the menu. This will be put into effect to attempt moving the lines a bit quicker.
I would have preferred that they look at other options like preorder by cellphone app/web and pay by PayPass. For […]
When too many product choices demotivates buyers
Posted in Retail on Jul 19th, 2007
Two researchers from Columbia and Stanford have written an interesting research paper which may contradict long held beliefs that product choice is king in retail. They conducted three studies which reviewed the patterns and habits of people deciding a path when both a small and large set of options were provided. I recommend that you read […]
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