When talking to retailers about their online strategy, the topics lately have been about rich Internet application interfaces like AJAX, Flash or Silverlight and social functionality like consumer product reviews. Despite personally enjoying these topics, I often try to bring the conversation around to the basics to make sure the retailer has done the basic [...]
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Posted in Social Networking, Web 2.0 on May 11th, 2008
There’s a good article over at Advertising Age describing profiles of consumers who use Social Media. Here are a couple of the profiles, for the rest, check out the article.
”SOCIALLY ISOLATED
These people are generally unhappy with their lives and feel alone. Not surprisingly, they fall at average or below average for e-mailing. But that doesn’t [...]
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I’m giving Bestbuy.com a C+ for their holiday widget strategy this holiday season. They provided two widgets, one in the form of Yahoo Widgets for your desktop and the second for igoogle. Both are identical in look and functionality. The visual design was well done, although the functionality came up short IMO. Details below.
This is the first [...]
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I haven’t been writing much over the past couple weeks because I’ve been focused on developing a new mashup app that will track the top 500+ ecommerce sites on the web. Trying to keep up with what the top companies are doing is always a difficult and time consuming task so I decided to pull [...]
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Posted in Ecommerce, Retail, Web 2.0 on Oct 17th, 2007
Barnes & Noble refreshed their website recently and some of the additions are useful but overall falls short. When you reach the refreshed site, a 1/3 of the page is dedicated to B&N picks presented in a scrolling flash window. Unfortunately, you are only given a pause button instead of back/forward/skip a page controls. This [...]
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Posted in Ecommerce, Retail, Web 2.0 on Oct 3rd, 2007
Yesterday I attended the JeffNJoe MSDN .NET Tiki Hut Roadshow in Palm Beach. Jeff and Joe presented Expression Web, Silverlight 1.0 and 1.1, and a mash-up using Virtual Earth. By far, the most interesting topic was Silverlight, Microsoft’s new Rich Internet Application(RIA) cross browser, cross platform plug-in. The 1.0 version available now, definitely looks and feels [...]
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The first content oriented keynote at shop.org was given by Kelly Mooney, President and Chief Experience Officer of Resource Interactive, a leading interactive marketing services firm. Kelly’s talk centered around the idea of OPEN brands which stands for O - On demand, P - Personal, E - Engaging, N - Networked. She pointed out that [...]
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shop.org in underway and it’s grown 10x in the last 6 years. 6 Years ago, shop.org had about 200 attendees and for 2007 the unofficial attendee number is about 2000 consisting of about 500 retail organizations with a 70% larger exhibit hall than last year. The show is focusing on 4 main areas that were requested by its [...]
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Posted in Ecommerce, Resources, Web 2.0 on Aug 30th, 2007
Avinash Kaushik worked at Intuit as the Director of Web Research & Analytics on their 60+ web properties and is currently an independent consultant working for companies like Google. He is the author of a recently released book called Web Analytics: An Hour A Day.
I recently had the opportunity to talk with Avinash about retailers [...]
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Posted in Web 2.0 on Aug 5th, 2007
Jeremiah Owyang, a Web Strategist in the valley wrote an interesting blog post, The Irrelevant Corporate Website. The majority of the statements are correct around the idea that corporations should be embracing community systems and the content produced around that community as they provide trust, buy in, and feedback to learn from.
However I have to [...]
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