Posted in Retail, Social Networking, Viral Marketing on Mar 25th, 2008
Sorry, I haven’t been posting much the last couple weeks. Between travel and moving my blog from my old host to a new one because of service issues, my time has been sparse. I came across this presentation “The future of advertising” and it talks about old marketing vs. new marketing and has some great [...]
Posted in Analytics, Ecommerce, Retail, Stores, Viral Marketing, Web 2.0 on Dec 19th, 2007
I’m giving Bestbuy.com a C+ for their holiday widget strategy this holiday season. They provided two widgets, one in the form of Yahoo Widgets for your desktop and the second for igoogle. Both are identical in look and functionality. The visual design was well done, although the functionality came up short IMO. Details below.
This is the first [...]
Posted in Blog, Retail, Stores, Viral Marketing on Dec 19th, 2007
I’m not sure I can think of a worse story to come out at Christmas time for a retailer. Right in the middle of the peak of the holiday shopping season, a store manager at Dillards in Texas decided to eject a disabled Marine Iraq war veteran out of the store because he had a [...]
Posted in Ecommerce, Retail, Stores, Viral Marketing on Nov 14th, 2007
Along with Walmart putting their secret sales online early this year, other retailers are deciding to release their ads earlier than Thanksgiving. According to an article on ToledoBlade.com, Best Buy will release their ad on Wednesday before Thanksgiving and Meijer has already released their ad including a 37 inch LCD TV for $500. After a [...]
Posted in Ecommerce, Retail, Social Networking, Viral Marketing, Web 2.0 on Sep 19th, 2007
The first content oriented keynote at shop.org was given by Kelly Mooney, President and Chief Experience Officer of Resource Interactive, a leading interactive marketing services firm. Kelly’s talk centered around the idea of OPEN brands which stands for O - On demand, P - Personal, E - Engaging, N - Networked. She pointed out that [...]
Posted in Analytics, Ecommerce, Retail, Social Networking, Stores, Viral Marketing, Web 2.0 on Sep 18th, 2007
shop.org in underway and it’s grown 10x in the last 6 years. 6 Years ago, shop.org had about 200 attendees and for 2007 the unofficial attendee number is about 2000 consisting of about 500 retail organizations with a 70% larger exhibit hall than last year. The show is focusing on 4 main areas that were requested by its [...]
Posted in Retail, Stores, Viral Marketing on Aug 19th, 2007
RedPrairie, an ISV providing supply chain software, releases a viral video on their website and youtube. The premise is pretty good except I kept waiting for the punchline that never seemed to materialize. Clocking in at over 7 minutes it was about 4 minutes too long. Judge for yourself…
You need to a flashplayer enabled browser [...]
Posted in Viral Marketing on Aug 7th, 2007
You need to a flashplayer enabled browser to view this YouTube video
I saw this over on Web-Strategist.com back from February and had to add it. It’s a viral video made by Push On an online marketing and SEO company.
The video is at 4,251 views so far on Youtube after 6 months. I would be curious [...]
