Posted in Blog, Retail, Stores, Viral Marketing on Dec 19th, 2007
I’m not sure I can think of a worse story to come out at Christmas time for a retailer. Right in the middle of the peak of the holiday shopping season, a store manager at Dillards in Texas decided to eject a disabled Marine Iraq war veteran out of the store because he had a […]
Strong words from the CEO of Ikea. Furniture Today has an article today that says that a memo is making the rounds in Sweden from Anders Dahlvig, CEO and President.
“According to the memo, which came from Anders Dahlvig, Ikea’s CEO and president, the Swedish company will focus on the in-store experience as “the only sales channel,” […]
Gas stations in Colorado and Chicago started accepting Pay by Touch payment using biometric fingerprint scanning. Your fingerprint is associated to a payment method on file through a pre-registration process and allows you to pay for your gas without pulling out your wallet. Pay By Touch, the company providing the solution has been around for 5 […]
Posted in Ecommerce, Retail, Stores, Viral Marketing on Nov 14th, 2007
Along with Walmart putting their secret sales online early this year, other retailers are deciding to release their ads earlier than Thanksgiving. According to an article on ToledoBlade.com, Best Buy will release their ad on Wednesday before Thanksgiving and Meijer has already released their ad including a 37 inch LCD TV for $500. After a […]
A Secret Black Friday Walmart site was found showing some products at steeper than normal discount with “Secret In-Store Specials”. It appears they are trying to start the holiday savings early with this site. It will be interesting to see if this applies pressure to others to follow suit.
The site makes extensive use of Flash.
Update from NY Times […]
After writing the last post about Rooms to Go’s success with Local PPC (Pay Per Click) Search, I decided to research the topic a bit and write up these tips to improving your Local PPC and SEO efforts.
1. Make sure your PPC links list the city you are advertising for. When your ad is seen, you want to […]
Internet Retail has a good article on Rooms To Go generating in store sales through local search on Google PPC. Rooms To Go tested the campaign twice with similar results, targeting four cities - Austin, TX; Tampa, FL; Charlotte, NC; and Raleigh, NC. Rooms To Go provided a printable coupon for $100 off the purchase of a […]
Posted in Analytics, Ecommerce, Retail, Stores on Oct 18th, 2007
Christine Churchill posted the article Offline Conversion Tracking: The Missing Metric over at Search Engine Land and talks about methods for tracking offline conversion. Definitely work a look.
An article over at Ars Technica, talks about a customer service problem at Target, in which the customer receives a box of rocks instead of the Ipod purchased. Apparently, parents of a teenage girl purchased an Ipod at Target for her birthday. When opening it up, she discovered there was no Ipod inside and instead […]
On my way home Friday night, I picked up Halo 3, Limited Edition from Best Buy. Once I got home I opened the metal trifold case to find both DVD’s banging around inside the case. On both discs were deep scratches from them floating around while in transit. It appears that Microsoft didn’t do a very good […]
