A Secret Black Friday Walmart site was found showing some products at steeper than normal discount with “Secret In-Store Specials”. It appears they are trying to start the holiday savings early with this site. It will be interesting to see if this applies pressure to others to follow suit.
The site makes extensive use of Flash.
Update from NY Times [...]
Archive for the 'Retail' Category
After writing the last post about Rooms to Go’s success with Local PPC (Pay Per Click) Search, I decided to research the topic a bit and write up these tips to improving your Local PPC and SEO efforts.
1. Make sure your PPC links list the city you are advertising for. When your ad is seen, you want to [...]
Internet Retail has a good article on Rooms To Go generating in store sales through local search on Google PPC. Rooms To Go tested the campaign twice with similar results, targeting four cities - Austin, TX; Tampa, FL; Charlotte, NC; and Raleigh, NC. Rooms To Go provided a printable coupon for $100 off the purchase of a [...]
Store Search - Google Custom Search Engine
Posted in Blog, Ecommerce, Resources, Retail on Oct 20th, 2007
I just created a Google Custom Search Engine for searching the top retail ecommerce sites on the net. Hopefully this will be useful in finding that special gift with the holidays coming up. I added it to the navigation bar up top.
Personally, I’m having fun looking at the search results that google is providing. It’s [...]
Techniques for Offline Conversion Tracking
Posted in Analytics, Ecommerce, Retail, Stores on Oct 18th, 2007
Christine Churchill posted the article Offline Conversion Tracking: The Missing Metric over at Search Engine Land and talks about methods for tracking offline conversion. Definitely work a look.
Barnes & Noble refreshed their website recently and some of the additions are useful but overall falls short. When you reach the refreshed site, a 1/3 of the page is dedicated to B&N picks presented in a scrolling flash window. Unfortunately, you are only given a pause button instead of back/forward/skip a page controls. This [...]
Finally a hint of common sense in the USPTO! The US Patent office just recently rejected the claims of Amazon.com One Click patent after Peter Calveley raised the money from donations to request a re-examination of the patent. Calveley pointed out multiple patents previously filed to Amazon’s request that may have invalidated their claims.
Amazon has the [...]
An article over at Ars Technica, talks about a customer service problem at Target, in which the customer receives a box of rocks instead of the Ipod purchased. Apparently, parents of a teenage girl purchased an Ipod at Target for her birthday. When opening it up, she discovered there was no Ipod inside and instead [...]
Update: Recently we released our Top 500 Ecommerce sites which can be looked at from different angles like pagerank, traffic, backlinks, public companies, etc.
NRF Stores magazine releases a chart with the top 50 ecommerce sites voted on by consumers.
Top 50 Article Top 50 Chart
Yesterday I attended the JeffNJoe MSDN .NET Tiki Hut Roadshow in Palm Beach. Jeff and Joe presented Expression Web, Silverlight 1.0 and 1.1, and a mash-up using Virtual Earth. By far, the most interesting topic was Silverlight, Microsoft’s new Rich Internet Application(RIA) cross browser, cross platform plug-in. The 1.0 version available now, definitely looks and feels [...]
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