Variable Markup

There’s a good article over at Advertising Age describing profiles of consumers who use Social Media.  Here are a couple of the profiles, for the rest, check out the article.

 ”SOCIALLY ISOLATED
These people are generally unhappy with their lives and feel alone. Not surprisingly, they fall at average or below average for e-mailing. But that doesn’t mean they eschew social media. In fact, they’re 12% more likely than the average person to use blogs, message boards or social-networking sites. They also post comments on blogs at least twice a month; personal, music, consumer-product and video-game blogs are most visited. ”

 ”BRAND-LOYAL
This group shies away from buying unknown brands just for a bargain and prefers to buy brand-name goods. They’re very average social-media users, but some subjects of interest drive them to social media more than the average person: They’re 21% more likely to read environmental blogs and 22% more likely to use professional-networking sites to make new contacts. ”

There are 9 profiles in all.