Variable Markup

Standing in a Barnes & Noble, flipping through a book you are considering to purchase, you can now pull out your cell phone, write a txt a message to 262966 (Amazon on a phone pad) that contains the ISDN, UPC code, or name of the book and Amazon will reply back with the price of the book and an offer to buy it.    The book could now be 20-40% cheaper if you are willing to wait a couple days for shipping. 

The next versions are sure to include being able to take a picture of the UPC with your phone camera, send that up and receive your price and availability of the product. 

 This time next year, it will be interesting to know what percentage of retail store sales are pre-scanned at Amazon before purchase. 

 Also consider the possibilities of advertising.  While walking through the airport, an advertisement panel on the wall shows the latest Iacocca leadership book and at the bottom it gives you the Amazon SMS # and a short code for the product.  In two minutes you’ve purchased the book. 

About six months ago we designed a similar addon module for Blue Martini Commerce that would allow this type of sms commerce.  It fell in the priority list as being a little too far out there from a consumer adoption standpoint.  Looks like we will need to reconsider.