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I’m not sure I can think of a worse story to come out at Christmas time for a retailer.  Right in the middle of the peak of the holiday shopping season, a store manager at Dillards in Texas decided to eject a disabled Marine Iraq war veteran out of the store because he had a service dog with him to help keep his balance. 

 What was that manager thinking?  It’s been in the news and all over the blogosphere.  I did some searching to see how many blog posts were out there, but unfortunately couldn’t get an accurate number due to spam in the Google blog index.  From a cursory glance, it was quite a bit.  Obviously these posts also generated quite a few comments.  A post at the Consumerist had 114 comments and 602 Diggs since posting their message and has been viewed more than 18,000 times in less than 3 days. 

 Word of mouth marketing is working over time on this one.