Techniques for Offline Conversion Tracking
Oct 18th, 2007 by Michael Julson
Christine Churchill posted the article Offline Conversion Tracking: The Missing Metric over at Search Engine Land and talks about methods for tracking offline conversion. Definitely work a look.
Tags: Conversion, offline conversion, Stores
I worked with offline tracking for awhile and we always used promo codes. Without the promo code, you don’t get credit for a promotion thus making a huge incentive to pass along the code.