Variable Markup

shop.org in underway and it’s grown 10x in the last 6 years.  6 Years ago, shop.org had about 200 attendees and for 2007 the unofficial attendee number is about 2000 consisting of about 500 retail organizations with a 70% larger exhibit hall than last year.  The show is focusing on 4 main areas that were requested by its membership. 

1.  Analytics
2. Merchandising for conversions
3. Search & SEO
4. Web 2.0

I’ve got to get back to the show, but later tonight I’ll cover the main points from the keynotes and what I’ve heard and learned.  Looks like it’s going to be a great event.